Staging your home, play the game and make the right moves.

First impressions are just as you’ve always been told, they count. When a potential buyer enters your home the chances of them making a decision about whether they like it or don’t like it will be had in the first minute or so after entering.

Before they get to your front door, of course, they’ll have already found you on the Internet. A staggering 90% of all home searches are started on the Internet. What does that mean? It means you have to shine your best property light, over the Net first! “Say Cheese”

However, marketing your property online is a whole separate article, for another time. *Read: Real Estate Marketing – it’s all about the visuals!

A common mistake that home-owners make is not paying enough attention to the psychology involved in gaining a potential buyers attention.  You have to help them imagine themselves living there and that can be achieved through the right staging.

The Real Estate Staging Association did some controlled studies on staged homes vs non-staged homes. The results were miles apart. The staged home sold in half the time, less than 45 days. These results confirm the remarkable gain when staging your property vs non-staged.

We all have our own sense of style but that may not jive with the guy who’s considering to buy your home. A professional stager knows what people want and she/he will make sure to stage your home appropriately. HomeGain an online resource portal that connects real estate agents and brokers with home buyers and sellers, boasts that those sellers who spent $500 on staging recovered over 343% of the cost when they sold their home. claims that, on average, 94% of professionally staged homes sell in under one month.

Buyers think they can look past what doesn’t work for them, bright green paint on the walls, urban or country home decor, but most really don’t have the imaginative know-how.  “Yes, I can see it, my bedroom suite will fit perfectly here” She sheepishly lies to the realtor as she tries desperately to envision it all, past the king-size bed that fills the entire room.

The savvy home-owner knows the importance of home-staging and it has nothing to do with their own sensible decor choices.  When you know you’re moving on, you have to detach yourself from your home. Allow the professionals to take charge of how it should be presented giving you the maximum results.

It’s all about showcasing your property in the best possible light. The best possible light will include staging your home, paying attention to curb appeal, hiring professionals to photograph and video your home, create a detailed floor plan that allows the buyer the opportunity to measure and plan; and possibly go as far as giving your buyers a look from the sky by doing an aerial view or 3D virtual walkthrough.

All of the above, counts, when adding extra value to your property, making your property stand out above the rest and even adding additional dollars to the overall value of your home.

We all want to save but you can’t look at staging your home any other way than as an investment that you know will pay-off. The National Association of Realtors states that the average staging will cost about 3% of the home’s asking price and generates a return of about 10%.  Now that’s a great investment!

The right home-stager will minimize your properties weakness and maximizes your properties strengths.  It’s true a professionally staged home, groomed to be photographed to look like it belongs in a home-magazine layout, is not how the average person lives; however even though the average person doesn’t live this way, the potential buyer wants to imagine they could.

Contact E-State to find out how we can put you in touch with some of Ottawa’s best home-stagers. It’s time to step it up a notch! It’s a smart investment, don’t waste any more time, stay on top of the game by making all the right moves.

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